This ain't new news, but I'd just like to spread the word about The Kooples, a retailer in Paris that uses real-life kooples for their advertising campaigns. The name came from French hipsters' pronunciations of 'couple'. Kind of awesome, yes? And unlike New York lately, they're all about all kinds of pairs.
The clothes are classic, muted, and best of all, unisex. Unfortunately, I could buy the entire collection and not look as cool as the couples/kooples in their ads. Mainly because I'm not Parisian.
Practice your high school French by shopping their site and reading the blog.
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